NEW YORK, Nov. 14, 2016 /PRNewswire/ -- SHOPBOP, the premier online shopping destination for women worldwide, launches targeted celebrity and influencer driven holiday campaign, #HolidayHowTo. Highlighting influencers at the top of their fields - across categories including fashion, home décor, street style, and fitness - the #HolidayHowTo campaign consists of weekly features spotlighting celebrities and how they holiday with SHOPBOP.
The campaign spans all digital channels, inclusive of email, social media and homepage, brought to life through unique photo and video content, and catalyzed by an Instagram-hosted contest inviting customers to participate by sharing their individual #HolidayHowTo. Starring Kate Bosworth and Lucy Hale as lead talent, the campaign launch bolsters SHOPBOP's existing holiday gift guide, which launched globally on November 4th, 2016, and is hosted across desktop, tablet and mobile. SHOPBOP CEO, Darcy Penick: "We are extremely excited to be launching our global #HolidayHowTo campaign with such a strong international talent line-up. As a group, we feel have chosen the perfect mix of influencers to both represent and inspire our customers, no matter where they live in the world. The campaign captures and reflects what we at SHOPBOP do best - provide our customer with the strongest assortment of curated brands and products, shared through compelling, beautiful content with unrivalled service."