BEVERLY HILLS, Calif., Nov. 14, 2016 /PRNewswire/ -- World renowned Beverly Hills plastic surgeon Dr. Tarick Smiley has been utilizing social media platforms, including Snapchat (dr-smiley), to educate patients about popular plastic surgery procedures such as breast augmentation, tummy tuck, body lift after weight loss, facelift, and rhinoplasty (nose job). These "Snaps" have become very popular amongst the plastic surgery community and Dr. Smiley has been gaining a remarkable following through this medium. Despite already using mainstream social networks such as Facebook, Dr. Smiley has decided to utilize Snapchat as it offers unique tools that make it easy to disseminate videos, photos, and brief explanations geared towards users who might be considering plastic surgery. Although not the first to utilize Snapchat for such means, Dr. Smiley has perfected the process by providing clear and informative videos to all his prospective patients who follow him. Unlike most social networks, Snapchat posts are not buried in a busy time-line, allowing followers to view videos and photos easily, and while these are only available between 1 & 10 seconds increments, this provides the opportunity to broadcast meaningful information that prospective patients are looking for. While it may sound counterintuitive, the brief "lifespan" of "Snaps" could lead to users' undivided attention. The decision to undergo plastic surgery is life changing and Dr. Smiley wants to make sure prospective patients have the necessary information and tools to make an educated decision about the type of procedure they want to undergo and the timeline involved. In addition, because Snapchat focuses on images and videos, it gives faster information compared with "written" contents, making them popular among on-line users who are on their mobile devices that seek quick and clear information consisting of imagery and videos. To further reach out to more people and help them make an informed decision, Dr. Smiley makes all the effort to use layman's terms when explaining how he performs his surgeries, including ways to achieve natural results and minimize or eliminate potential risks. He goes into detail prior to the procedure to explain the preparation that goes into it to give viewers a feel of what they might expect before, during and after the surgery. The viewers are immersed in this process in order to appreciate its complexity and level of detail for which Dr. Smiley is known.