According to Gorder, the company expects that Hearing Help Express and the direct-to-consumer channel will become an increasing contributor to IntriCon's sales and earnings—and the company will use this opportunity to accelerate its business. Near term, IntriCon is intently focused on the following:
- Identifying a vice president candidate to lead Hearing Help Express—a search firm has been engaged and the process is currently under way;
- Once leadership is in place, enhancing Hearing Help Express' sales and marketing capability, and ramping up advertising—a tactic historically proven to drive sales; and
- Introducing IntriCon's digital hearing aids and other technical advancements to Hearing Help Express' customer base—currently Hearing Help Express offers primarily analog products.