Google Play Music Now Recommends What You Should Listen to Next

Editors' pick: Originally published Nov. 14.

A new update to Alphabet's  (GOOGL) Google Play Music could help it compete more effectively against Spotify and Amazon's  (AMZN) Amazon Music Unlimited. 

Starting this week, Play Music will be equipped with machine learning software that can recommend music based on a user's location, activity and current weather conditions, among other things. The new features are accessible on Play Music's web player and iOS and Android apps, Google said in a statement

The update also creates a curated playlist that can be listened to offline. 

Google said it hopes the new features will make Play Music "smarter, easier to use and much more assistive."

Play Music isn't the first streaming service to offer personalized playlists. Spotify last year launched Discover Weekly, an algorithm-powered function that pulls from a user's listening history to compile playlists. It also studies the approximately 2 million user-created playlists, to find similar themes and song choices, according to Quartz

Apple's  (AAPL) Apple Music also has a "My Favorites Mix" that's similar to the features offered by Google and Spotify. 

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