ELMHURST, Ill., Nov. 14, 2016 /PRNewswire/ -- Christian online retailer SonGear ( SonGear.com) has launched a platform that allows customers to support the cause of their choice while shopping. SonGear Effect provides shoppers with the ability to choose from nine different Christian causes as they shop. The customer's cause of choice will then be given a charitable donation of 2.5 percent of the purchase price - directly from SonGear, without increasing purchase price. This is on top of 10 percent of profits, which SonGear donates annually toward Christian charities around the world. "SonGear Effect is the first Christian program of its kind," said Founder/CEO Bob Van Zandt. "We have a passion to be more than just another retailer. We want customers to see SonGear as a partner in supporting local churches and the causes people are passionate about." Causes supported include human trafficking, hunger, education, disaster relief, crisis pregnancy and several others. In addition, customers can register their church to be a recipient of the charitable giving. The Christian retail market represents more than $5 billion in annual sales in the US. SonGear is a socially-marketed online store featuring custom Christian jewelry, apparel, and gifts. SonGear Effect is a means by which the company can give even more - and provide consumers with options around that giving. "Being a truly 'Christian' business requires we do more than just sell products," Van Zandt said. "It means we actively live out our faith via supporting those who are making a difference around the world."