BOSTON, Nov. 14, 2016 /PRNewswire/ -- The increased reliance on mobile LBS continues to be fueled by mobility apps which enable taxi-hailing, car-sharing, and car-pooling, in addition to the integration of multimodal routing in popular mobile map applications like Apple Maps, Google Maps and HERE WeGo, according to Strategy Analytics' Wireless Media Strategies (WMS) report "Mobile LBS: Status Check & Platform Assessment." In emerging markets the growth of mobile LBS is being boosted by a growing penetration of GPS on lower priced handset tiers. Furthermore, for the third year running, location platform HERE has come top in Strategy Analytics' location platform benchmark study, and is placed well for future growth opportunities as the mobile location services market continues to evolve.Click here for the report: http://sa-link.cc/MobileLBS Photo - http://photos.prnewswire.com/prnh/20161114/438754 Rising adoption of smartphone-centric mobility apps, including Uber, Lyft, and Didi, among others, and the meteoric rise of the location-based augmented reality game, Pokémon Go, have provided a welcome boost to the mobile LBS sector during 2016. Nitesh Patel, Director, Strategy Analytics noted "Mobile location services are benefitting from the shift in demand for urban transport towards on-demand, mobile-centric services, where the smartphone plays an increasingly important role for both journey planning and the administration of these services. Ride-hailing and car-sharing will be further boosted by their integration into major mobile journey planning applications, such as Apple Maps, Google Maps and HERE WeGo, which are evolving into one-stop-shops for journey planning and support." The report assesses the strengths and weaknesses of global LBS players, Apple, Google, HERE, and TomTom, across eight important metrics, including map and navigation coverage, indoor venue capabilities, reach across major mobile device platforms, map data visualization, in-vehicle connectivity, offline usage, local search and crowd sourcing.