BALA CYNWYD, Pa., Nov. 14, 2016 /PRNewswire/ -- Technology is disrupting the investment industry. But savvy investment firms have discovered that there's an answer to this disruption - technology itself. Technology gets the blame for a host of problems like the overwhelming, 24/7 flood of information, and the robo-advisor threat. But for some firms, technology isn't the problem - it's the solution. These firms are making strategic technology choices and combining the best of technology with the best of human advice. The result: Investors equipped to make better decisions, and stronger relationships between investors and clients. What these firms are doing - and how others can follow their example - is the subject of a new commentary published by InvestEdge, a leading national provider of wealth management, data analysis and reporting solutions for the investment industry. It argues that it's possible to use technology to "up the ante" on client engagement. According to the commentary - titled From Convenience to Confidence: To Drive Client Engagement, Combine Human Advice With the Right Technology Solution - the best answer isn't to fear technology. It's to make technology choices that lead to a better client experience. "Technology can be a threat to the traditional advice-driven model, but it can also enhance the quality of advice and create stronger client-advisor relationships," says Brian Burns, President of InvestEdge. "The most fundamental business question is, 'What are clients struggling with?'" says Burns. "The answer is, too much information and the question of how to get good advice. That means that firms should stop thinking about technology in terms of information, and instead start thinking about it as a tool for business intelligence and decision support. The highest value and best use of technology is to support better decisions and produce better results."