TORRANCE, Calif., Nov. 14, 2016 /PRNewswire/ -- Lexus is launching a new integrated marketing campaign for its annual "December to Remember" Sales Event that offers a clever look at family togetherness. Anchored by five general market commercials plus two adaptations for multicultural media, the ads aim to rekindle adults' love for the holidays and encourages customers to embrace the childlike sense of wonder that accompanies the season. Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7963851-lexus-holiday-december-to-remember-campaign
"The holidays are a magical time for children, but this year's campaign reminds everyone, regardless of age, that they're never too old to wish," said Brian Smith, Lexus vice president of marketing. "Kids have a lifeline to Santa that adults can't touch, and these spots offer a genuine yet humorous take on families working together so everyone can have a December to remember." All five cinematic spots feature a Lexus vehicle as the ultimate object of desire, each with a family working together to reach Santa Claus. The first spot, "Forgery," shows a mother and father writing a note to Santa in red crayon, mimicking a child's handwriting. Their nine-year-old son walks into the room and catches them asking Santa for a Lexus RX F SPORT on his behalf. He relents to the forged letter, but only if they'll also ask Santa for a puppy. The spot cuts to the boy chasing a puppy around the SUV on Christmas morning; both the puppy and the RX are adorned with the iconic red bow. The second spot, "Auntie," features an aunt coaching her precocious niece to ask a mall Santa for a Lexus RC F. The aunt slips the girl a twenty-dollar bill as a trade, and the two high five when the vehicle appears in the family's driveway. The third spot, "Santa Letter," opens with a young girl writing an elaborate letter to Santa at her kitchen table. Her mom dictates from across the room, directing her to ask for a Lexus GS F. When the girl struggles, the mom dashes across the kitchen to continue the letter. The two celebrate together when the GS F is delivered.