Macy's Invites America To Join The Santa Project - A Nationwide Movement To Fill The Internet With Positive Affirmations Of Belief - By Sharing A Photo, Video Or Message On Social Media With #SantaProject (Photo: Business Wire)
As part of its annual Believe campaign, Macy's today launches The Santa Project, a nationwide movement to fill the Internet with positive affirmations of belief. Macy's is calling on people of all ages to post a photo, message or video with #SantaProject via Twitter, Facebook, Instagram or YouTube to show their beliefs. A selection of responses will be featured in a Macy's television commercial coming this December. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161114005900/en/
Macy's invites America to join The Santa Project - a nationwide movement to fill the Internet with positive affirmations of belief - by sharing a photo, video or message on social media with #SantaProject (Photo: Business Wire)
"The story of Virginia O'Hanlon and the importance of believing have been the inspiration behind our iconic holiday campaign for the past eight years," said Joe Feczko, senior vice president of brand marketing for Macy's. "This season, we want to do everything we can to boost the spirit of Santa for future generations. When you look at the Internet right now, there is a lot of negativity out there. We're asking people to come together this Christmas to flood the Internet with a groundswell of positivity that preserves belief for kids everywhere." About The Santa Project The magic of Santa has been shared by word of mouth for generations and then spread through books, film and television. Today, the Internet provides an influential channel to continue this legacy. Children have unparalleled access to the most expansive breadth of information of any generation at the touch of their fingertips, and they turn to the Internet for answers. When inquiring about Santa, the answer is not so nice.