New Traxo CAPTURE Suite Leverages Email Inbox Scanning For Comprehensive Travel Data Aggregation
Traxo, the leader in traveler data aggregation, unveiled Traxo CAPTURE, a comprehensive suite of travel data aggregation tools designed for travel companies in search of a better way to tap into big data.
Traxo, the leader in traveler data aggregation, unveiled Traxo CAPTURE, a comprehensive suite of travel data aggregation tools designed for travel companies in search of a better way to tap into big data. Launched today at the PhoCusWright conference, Traxo CAPTURE incorporates new email inbox scanning with existing data aggregation services to offer partners the ability to capture detailed insight into their customers' booked travel plans, brand preferences and actual spending activity. Adding to Traxo's existing itinerary, loyalty and folio parsing service, Traxo CAPTURE's new inbox scanning option allows travelers to seamlessly link their Gmail, Yahoo!, Hotmail, Outlook and other popular email accounts. In total, Traxo CAPTURE's agnostic, universal approach to accessing confirmed itinerary data - from any source - facilitates the seamless detection and integration of relevant travel data into web, mobile, mid-office or back-end applications. "We require a truly comprehensive technology solution to help us access itinerary data beyond what's available in global distribution systems," said Mat Orrego, CEO of Cornerstone Information Systems, a global technology and services provider for travel companies. "Traxo CAPTURE has proven to be robust and extensible, making it ideal for our needs." "The fragmentation of travel data is rampant as travelers increasingly book across multiple sources and corporations struggle to contain off-platform spending," said Andres Fabris, Traxo Founder and CEO. "Traxo CAPTURE breaks down those siloes and turns fragmented data into actionable intelligence that corporate travel managers, travel brands, suppliers, agencies, and expense applications can use to stay engaged on their travelers' experience." The flexibility inherent in Traxo CAPTURE gives Traxo partners a broad range of options for seamlessly integrating thousands of data sources into their own applications. Offering more than just standard email parsing or Gmail inbox scanning, Traxo CAPTURE already aggregates hundreds of critical data points from thousands of sources, including:
hotel and car rental reservations
rail and cruise bookings
shared ride and accommodation details
spend breakdown, including taxes and fees
Normalized and enriched travel data is then made available via a rich and fully documented API, for seamless integration into client services, applications and processes.