WHITE PLAINS, N.Y., Nov. 14, 2016 /PRNewswire/ -- Today, Heineken launched the third commercial in their global marketing campaign "There's more behind the star", spreading holiday cheer in a hilarious way with spokesperson and world-renowned actor Benicio Del Toro. First premiering during The Walking Dead on AMC and just in time for the holiday season, the commercial invites viewers to discover the authentic heritage and history of an iconic, family-owned brand by taking an honest look at the age-old tradition of gift giving.
In the spot, Del Toro finds himself in conspicuous situations that force him to showcase his range of acting skills as he opens unique gifts from his family - from an ugly sweater to an electric mixer - none of which can stand up to the gift of an ice-cold Heineken. VIDEO: "There's more behind the star" Holiday Spot "Heineken has been family-owned since 1873 so celebrating family traditions, especially around the holiday, is core to our culture," said Ralph Rijks, Vice President, Heineken. "With this commercial, our family invites yours to take a moment, have a laugh, and enjoy Heineken with your loved ones this season."