NEW YORK, Nov. 14, 2016 /PRNewswire/ -- Digital experience and Artificial Intelligence (AI) company Conductrics, today announced its third major release of its universal optimization platform built expressly for marketers, developers and IT professionals. The new platform, which shares the company's name, is a cloud based adaptive testing and decision engine which in real-time discovers and then applies digital intelligence to deliver the best possible digital experience.
"Conductrics is central to our customer experience strategy," said Eetu Paloheimo, Head of Ecommerce at Veikkaus Oy, a lottery and gaming company in Finland. "We needed a private and secure solution to better predict and recommend the best gaming experiences possible for our patrons while also growing our player community. With Conductrics we delivered a richer , more personalized gaming experience, resulting in significant growth in player participation and 25 million Euros in additional revenues," Paloheimo added. The Conductrics 3.0 cloud platform increases personalizing and conversion rate optimization (CRO) in part through advancements in today's machine learning. Additionally, the new platform significantly eases the programmatic requirements of machine learning to give non-data scientists the automation, intelligence and intuitive interface to produce and implement accurate predictive models within their applications.