DEARBORN, Mich., Nov. 14, 2016 /PRNewswire/ -- Carhartt, America's premium workwear brand since 1889, today launched its 2016 fall marketing campaign across multiple platforms including broadcast, digital, mobile, social, and thousands of retail locations. The campaign's centerpiece is a T.V. commercial directed and produced by Jason Momoathat tells the story of the brand's commitment to product advancement spanning five generations. Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7708252-carhartt-full-swing-apparel
The company's founder, Hamilton Carhartt, began by designing purpose-built denim overalls for railroad workers at the turn of the century. Now, Carhartt's Full Swing® line of products delivers the brand's signature rugged protection from the elements while providing ease of movement and maximum range of motion: features that are experienced the moment you first try it on. A complete selection of Full Swing® products can be found at http://bit.ly/2ewXn4W. Click to Tweet: @Carhartt fall marketing campaign brings to life 127 years of product advancement. #OutworkThemAll "Hamilton Carhartt founded this company on the idea that hardworking people deserve products built to help them get the job done. That idea still resonates today and is embodied in our Full Swing® gear, proving that our future is in our heritage," said Tony Ambroza, senior vice president of marketing at Carhartt. "Our fall campaign illustrates how Carhartt continues to draw inspiration from a long history of advancing our rugged products to meet the demands of hardworking people." Carhartt's national campaign will appear during several live, premium college football games and will also have a strong presence online and across various social media channels.