Bojangles' (NASDAQ: BOJA), the iconic restaurant famous for its hand-breaded, bone-in chicken, made-from-scratch buttermilk biscuits and Legendary Iced Tea ® steeped the old fashioned way, today unveiled its new restaurant design concept aimed at propelling the fast-growing chain to its next stage of success. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161114005398/en/
Bojangles' new restaurant concept features Wi-Fi, multi-device charging stations, unique high-top community tables, and a variety of interesting seating options to accommodate different-sized groups. (Photo: Bojangles')Construction has already begun on the first new concept restaurant on Laurens Road in Greenville, South Carolina, where the new store will replace the existing Laurens Road location. The new 3,900-square-foot restaurant will boast a variety of features designed to greatly enhance the customer experience when it opens in early 2017. Created by renowned San Francisco-based brand strategy, retail and guest experience design firm Tesser, Bojangles' new restaurant design features a distinctive, contemporary exterior that combines sophisticated materials like brick, tile, and steel canopies. Bold graphics celebrate the brand's heritage: "Famous Chicken 'n Biscuits" and "Made from Scratch Since 1977." Soft lighting and landscaped planters alongside the building and in the drive-thru lane give the restaurant a warm, welcoming feel. Changes to the restaurant interior are even more dramatic, with the star of the Bojangles' menu - the made-from-scratch, always delicious, golden-brown biscuit - taking center stage. Upon entering the door and proceeding to the counter, guests will be captivated by a "Biscuit Theater" where they can witness biscuits being made fresh every 20 minutes by a Bojangles' Master Biscuit Maker. Colored crocks replace steel warming trays to give the food display area a more inviting appearance, with increased use of glass adding to the visual appeal.