Splunk Inc. (NASDAQ:SPLK), provider of the leading software platform for real-time Operational Intelligence, today announced it has appointed Brian Goldfarb as chief marketing officer (CMO). Goldfarb is a veteran marketing executive with experience leading marketing efforts for premier cloud and platform technology providers, including Salesforce, Google and Microsoft. As CMO, he will oversee global marketing strategy and drive revenue growth across the Splunk product portfolio. Goldfarb reports directly to Doug Merritt, President and CEO, Splunk. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161114005312/en/
Brian Goldfarb, Chief Marketing Officer, Splunk (Photo: Business Wire)
"Brian has led global marketing efforts at some of the most innovative cloud companies in the world. His deep understanding of platform and cloud products coupled with his ability to grow revenue pipeline at scale makes him a great fit to lead marketing efforts at Splunk. Brian's experience and leadership will be invaluable as we continue to drive Splunk's expansion and growth," said Merritt. "I must also extend a sincere thank you to Steve Sommer. Steve is one of the most respected marketing executives in enterprise technology and a friend and advisor to so many of us. He built one of the strongest technical brands in enterprise software, and led the creation of the machine data category. Steve is retiring but will stay on as a marketing advisor to Splunk. Thank you Steve for eight incredible years." Goldfarb brings a wealth of experience to Splunk, having helped to grow usage and revenues at Salesforce, Google and Microsoft. As senior vice president of marketing for Salesforce's Platform division, Goldfarb oversaw a global marketing organization responsible for generating more than $1 billion in revenue. At Salesforce, he led the successful rebranding of the Salesforce1 Platform to become App Cloud, simplifying the complex portfolio offering and lowering time to first sale. As the CMO of the Google Cloud Platform, Goldfarb managed global marketing teams across three regions, helped grow revenues by more than 400 percent and built the foundation for the business to grow to $1 billion. Prior to joining Google, Goldfarb spent nearly 10 years at Microsoft where he would lead product marketing for Windows Azure.