REDWOOD CITY, Calif., Nov. 14, 2016 /PRNewswire/ -- ItsOn, the mobile IT leader in delivering innovative digital experiences for consumers, announced today that it has been selected as a finalist in this year's Fierce Innovation Awards: Telecom Edition, a carrier-reviewed awards program from the publisher of FierceWireless, FierceTelecom and FierceCable. ItsOn was recognized as a finalist in the category of service orchestration and delivery for its cloud-based platform that enables digital transformation among mobile operators. "We are delighted to be recognized as a finalist in the Fierce Innovation Awards," said Robert Oberhofer, Ph.D., vice president of technical sales and marketing at ItsOn. "We are continually striving to be a leader and innovator in helping operators achieve their business goals as they look to meet the market demands of a new digital experience through our cloud platform." Applications were reviewed by an exclusive panel of executives from major telecommunications companies including Verizon, TeliaSonera, Comcast, Sprint and T-Mobile. All applications were evaluated based on effectiveness, ease of use/ROI, innovation and end-user impact. The ItsOn platform was recognized for its cloud-client solution that gives carriers a nimble, scalable architecture that integrates all key components to enable a modern digital service experience. Through ItsOn's cloud-based software, mobile operators can engage customers through on-device software with real-time, contextual notifications, usage information and self-service, which creates a personalized experience for consumers. It allows operators to create and deploy new services and monetization models through a more modern approach versus traditional OSS/BSS architectures. ItsOn already counts Saudi Telecom Company, Telefónica Mexico, MTN, Sprint and Virgin Mobile as customers. ItsOn was also a finalist in the 2015 Fierce Innovation Awards: Telecom Edition in the OSS/BSS and Cloud Service categories. Winners of the 2016 awards will be announced via live webcast on Nov. 17 at 2 p.m. ET. About FierceMarkets FierceMarkets, a division of Questex, LLC, is a leader in B2B e-media, providing information and marketing services in the telecommunications, life sciences, healthcare, IT, energy, government, finance, and retail industries through its portfolio of email newsletters, websites, webinars and live events. Every business day, FierceMarkets' wide array of digital publications reaches more than 2 million executives in more than 100 countries.