NEW YORK, Nov. 14, 2016 /PRNewswire/ -- Adrianna Papell, the brand that prides itself on making every moment and every woman feel special, is excited to announce an all new bridal collection licensed through special occasion dress manufacturer, House of Wu. The Adrianna Papell Platinum collection will combine the elegance, sophistication, and exclusivity of Adrianna Papell with the reputation of House of Wu. Beginning in Spring 2017, brides worldwide will be thrilled to discover Adrianna Papell Platinum—a brand she has trusted for many other milestone occasions—as an option for her wedding day.
Jaynee Berkman, Adrianna Papell's President and Chief Merchandising Officer, states, "We are excited about this opportunity to expand our product line to include true bridal gowns and reach this new channel of distribution. Brides brought us into the wedding business 2 years ago by wearing our evening dresses as bridesmaid, destination wedding, rehearsal dinner and reception dresses." House of Wu is renowned as the company that retailers worldwide trust for superior design, on-time performance, and retailer profitability. "House of Wu has developed retail partnerships which span over 26 years, and wedding salons trust them for their service and quality. We couldn't ask for a better company to exclusively distribute this collection to their retail partners," said Jaynee Berkman.