ADA, Mich., Nov. 14, 2016 /PRNewswire/ -- Americans are becoming increasingly bullish toward business ownership- with a majority citing "self-fulfillment," "independence from an employer," and "an opportunity to realize one's own ideas," as the top factors they are drawn to when starting their own businesses. Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7784253-2016-amway-global-entrepreneurship-report
The seventh annual Amway Global Entrepreneurship Report (AGER), published today, measures the public pulse of self-employment around the world. The 2016 study finds 84 percent of U.S. respondents have a positive attitude toward entrepreneurship compared to the global average of 77 percent. The continued optimism from 2015 is dependent upon age, gender and education levels and may explain the increasing importance of global trends like the gig economy - also known as the sharing economy, on-demand economy, peer-to-peer economy, freelance nation, among others. By any name, the trend of individuals seeking independence from an employer with greater flexibility is on the rise. The 2016 AGER results support this trend, with 40 percent of U.S. respondents and 39 percent of global respondents seeing self-employment more likely in five years than today. Additionally, 66 percent of U.S. respondents and 56 percent of global respondents feel comfortable searching for and acquiring customers - a critical element of self-employment. "This year's report reaffirms the growing positivity we've seen toward entrepreneurship in the U.S.," said Dr. David B. Audretsch, professor and director of the Institute for Development Strategies at the Indiana University School of Public and Environmental Affairs. "At seven percentage points higher than the global average, it is clear that positive attitudes toward entrepreneurship in America show no signs of receding." "American optimism toward entrepreneurship is gaining significant strength in the U.S. and is expected to continue in 2017," said Jim Ayres, Managing Director, Amway North America. "This momentum isn't surprising as the U.S. is a hospitable environment for cultivating entrepreneurs. This year's report mirrors what we see on a day-to-day basis as an increasing number of Americans are placing a higher value on entrepreneurship and expressing a stronger desire to own and operate their own businesses." 2016 Key Findings While the future of work appears to be shifting more toward entrepreneurship than ever before, there are noticeable trends across age, education levels and gender.