In September, 2016 Pulse announced that 57 Tom Thumb supermarkets, a Division of Safeway Dallas/Ft Worth and 44 Randalls supermarkets, a Division of Safeway Houston, as well as 90 Albertsons supermarkets in the Dallas/Ft Worth metroplex area are all carrying Natural Cabana Lemonade/Limeade and Coconut Water in 182 upscale supermarket stores. Additionally, Pulse secured listings for its 20oz Natural Cabana® Lemonade/Limeade in 64 PriceRite supermarkets found in Connecticut, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Virginia. Parley Sheya, VP and National Sales Manager of Pulse, said, "These high end supermarket stores are an exciting addition for us as they are busy upscale competitive stores. Revenue associated with these listings will start to be fully realized starting in Q4-2016 and fully realized during 2017."During October, 2016 Pulse secured placement of Natural Cabana® Lemonade/Limeade in 340 Walmart Supercenters and Neighborhood Markets in the States of Alaska, Washington, Oregon, California, Idaho, Colorado, Utah, Arizona, Nevada, New Mexico and West Texas. The sets will be completed by the end of October. As part of the Walmart rollout Pulse adds KeHE Distributors LLC to assist in the distribution of its products into Washington, Oregon, Idaho and Northern California. The KeHe network includes 17 North American warehouses and 470 trucks with daily routes serving nearly half of the top 100 retailers from coast to coast. Additionally, Pulse secured listings to sell Natural Cabana® Coconut Water through 29 Dierbergs Markets, one of the dominant grocery store retailers in the St. Louis area and through Stater Bros Markets, a 169 store supermarket chain in Southern California. Pulse will be placed in the high traffic cold box produce section of Stater Bros Markets. Bob Yates, CEO of Pulse, said, "When we team up with major retailers like Walmart, consumers easily find our prominently displayed products thereby increasing revenue and earnings for our shareholders; we estimate annual sales from this new listing of over $1,000,000." Mr. Yates went on to add, "KeHE will help us with other major retailers we were not able to get to with our existing distribution network. Our effort over the last few months in moving to a hybrid distribution system has allowed us to reduce our overhead costs which will move us towards profitability sooner. The full effect of our overhead reductions will be fully realized in 2017. We continue to be pleased with the overwhelming success of our new coconut water. We are confident in the marketing strategies and the delivery/execution of our new strategic growth plan into 2017 and we look forward to communicating with our shareholders as these growth plans unfold during the remainder of 2016."
About The Pulse Beverage CorporationThe Pulse Beverage Corporation is an emerging beverage company that offers beverage brands that are great tasting, good-for-you, refreshing, low-calorie natural drinks. Pulse's line of beverages provides consumers with high-quality, healthy alternatives at a reasonable price. For more information, please visit: www.pulsebeverage.com or email firstname.lastname@example.org. Follow Pulse Beverage on Twitter at https://twitter.com/drinkpulsebev .Become a Pulse Beverage Facebook Fan at https://www.facebook.com/PulseBeverageCorporation .Forward-Looking Statements http://ir.pulsebeverage.com/forward-looking-statements