ATLANTA, Nov. 14, 2016 /PRNewswire/ -- The American Cancer Society and the CVS Health Foundation today awarded grants to 20 U.S. colleges and universities as part of their Tobacco-Free Generation Campus Initiative (TFGCI), a $3.6 million multi-year program intended to accelerate and expand the adoption and implementation of 100 percent smoke- and tobacco-free campus policies. The announcement coincides this week with the American Cancer Society Great American Smokeout. Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7963951-cvs-health-tobacco-free-campus
The Tobacco-Free Generation Campus Initiative is part of Be The First, CVS Health's five-year, $50 million initiative that supports education, advocacy, tobacco control, and healthy behavior programming to help deliver the nation's first tobacco-free generation. CVS Health has set actionable and measurable goals for Be The First, including a doubling of the number of tobacco-free college and university campuses in the United States. "With our partners at CVS Health, we are excited to support the efforts of many dedicated students, faculty and staff to make their campuses smoke- and tobacco-free using proven strategies that will also reduce tobacco use among students," said Gary M. Reedy, Chief Executive Officer for the American Cancer Society. "To be successful in creating a tobacco-free generation, it is important that we prevent and eliminate lethal and addictive tobacco use among college students." The American Cancer Society Great American Smokeout will take place on Thursday, November 17. The annual intervention effort encourages smokers to quit for a day, quit for good, or make a plan to quit, and raises awareness around the many tools and resources they can use to help them quit. Grant Recipients from Coast to Coast Over the next three years, the Tobacco-Free Generation Campus Initiative will award grants to a total of 125 colleges and universities throughout the U.S. with the greatest need for stronger tobacco prevention and control. The grants will help schools successfully advocate for, adopt and implement 100 percent smoke- and tobacco-free campus policies. Campuses will also receive technical assistance and resources to support their efforts with education, communications, cessation, and evaluation.