For Christ's sake, Monster Beverage (MNST) , you didn't have to dump an ungodly amount of sugar and food coloring in your much-hyped new energy drink to try to take on PepsiCo's (PEP) Mountain Dew juggernaut.
Can the company recover?
Investors should be cautious even after Monster Beverage's revenue guidance for the year.
Goldman is neutral on the beverage sector, but sees Dr Pepper Snapple going higher as Coca-Cola continues to struggle in 2017
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