Editors' pick: Originally published Nov. 11.
On Thursday night, President-elect Donald Trump took to Twitter (TWTR) to complain about the protests materializing across the U.S. in response to Tuesday's election results.
His first tweet called out "professional protesters" as being "incited by the media."
Just had a very open and successful presidential election. Now professional protesters, incited by the media, are protesting. Very unfair!— Donald J. Trump (@realDonaldTrump) November 11, 2016
Several hours later, however, Trump changed his tune, praising the protesters as "small groups" who have "passion for our great country."
Love the fact that the small groups of protesters last night have passion for our great country. We will all come together and be proud!— Donald J. Trump (@realDonaldTrump) November 11, 2016
The two tweets illustrated what some critics have started to refer to as Trump's identity crisis: the unfiltered, uncensored Trump vs. the presidential, conciliatory Trump.
The unfiltered Trump is, in part, what helped him get almost double the amount of "free" airtime when compared to Hillary Clinton, according to a Wednesday report from Barclays.
"All the other candidates spent more, while Trump didn't bother to spend money advertising," said Barclays analyst Kannan Venkateshwar. "When a message gets posted on Facebook or Twitter, the effectiveness of posting that message is much higher. It's the most powerful form of advertising."
The election generated real results for Twitter, too: There were 75 million plus election-related tweets this year on Election Day, compared to just 31 million in 2012, according to data provided by the social media site.
As a result, there's a chance that both Twitter and Facebook's (FB) ad sales could "take a hit" from the election's end, according to TheStreet's technology columnist Eric Jhonsa. The stock market already appears nervous about Twitter's fourth-quarter sales in part because of a lack of sales guidance and the recent departure of COO Adam Bain.
Twitter's stock is up about 1% since the election but down about 20% for the year.
Jhonsa argued that Trump's win is probably better for Twitter than a Clinton win would have been.
"I think Twitter overall benefits from a Trump win relative to a Hillary win, since Trump is such a polarizing figure and bound to spark plenty more rants and arguments," Jhonsa said.