DAYTON, Ohio, Nov. 11, 2016 /PRNewswire/ -- Cognovi Labs, an Ohio-based analytics startup that monitors real-time social media sentiment and trends via Twitter, accurately pegged Donald J. Trump and his fellow Republicans as victors in Tuesday night's election, hours before the results for the Presidency and control of the Senate were finalized. Logo - http://photos.prnewswire.com/prnh/20161111/438278LOGO This comes just a few months after a similarly unexpected Brexit voting result. In both cases, the emotion and volume data that Cognovi Labs collected and analyzed from the social media platform enabled the technology to predict outcomes that traditional polls missed. On the morning of the election, Cognovi Labs posted findings going into the day, showing a head-to-head sentiment split of Clinton 50.3% and Trump 49.7%. This turned out to be remarkably prescient as, at the time of this release, the head-to-head popular vote breakout stood at Clinton 50.1% and Trump 49.9%. At 1 pm on Tuesday, November 8th 2016, Dr. Sheth, lead inventor of the technology, predicted the votes in Florida going to Trump, saying "Going against the flow (dangerous) at 1pm, #FloridaVote not looking + for #Hillary, Vol, Emotion favoring #Trump, sentiment #Hillary." This was also noted in his liveblog where he said, " Clinton better have lots of early and absentee votes for her. Today's analysis of social media when limited to professed votes from Florida until 1pm is not looking in her favor. Volume for Trump is high, positive emotion (joy) for Trump is higher, positive sentiment for Clinton is higher but has to be seen in view of lower volume. This will need close monitoring. The challenge in forecasting may come down to estimates for early voting #Election2016."