JetBlue (NASDAQ:JBLU) today is officially introducing its newest special livery aircraft, "What's Old Is Blue Again." The JetBlue RetroJet boasts a one-of-a-kind paint scheme designed to celebrate the iconic jet age of air travel and to highlight JetBlue's innovative style. To create the look, JetBlue dug into an archive of popular logos and notable companies from the mid-1960s to essentially reverse-engineer the JetBlue brand and envision what the customer-friendly carrier of today might have looked like some five decades ago. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161111005496/en/
On November 11, 2016 JetBlue introduced a special RetroJet livery. (Photo: Business Wire)
"The 1960s were rich with sleek but bold graphics and style - characteristics of today's JetBlue brand," said Jamie Perry, vice president marketing, JetBlue. "With that in mind our team broke from our tradition of timeless designs and instead imagined a look to celebrate this iconic era of aviation and what JetBlue may have looked when it would have been introducing humanity to air travel." Design Details The aircraft design features bold JetBlue orange and blue "speed stripes" down the length of the Airbus A320, a popular characteristic of 1960s aircraft paint schemes. Above the window line "JetBlue Airways" is printed in a font consistent with a typeface widely used in the time period. And because today JetBlue is New York's Hometown Airline® serving nearly 100 destinations across the U.S., Caribbean and Latin America, the words "New York International" accompany the airline's name. But perhaps most notable is the aircraft tail. Absent is a simple airline logo or icon. Instead, JetBlue's RetroJet tail features three colors and a lively 1960s jazz-inspired font that would have stood out among other airlines of the time. It's a jet age take on JetBlue's hallmark tails of today.