AUBURN HILLS, Mich., Nov. 11, 2016 /PRNewswire/ -- International automotive supplier and technology company Continental today announced that is has been named a CES 2017 Innovation Awards Honoree in the Vehicle Intelligence category for its Short Range Radar with Trailer Merge Assist and Trailer Length Detection technology. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories. "Technologies that are selected as CES Innovation Honorees demonstrate an incredible level of innovation and engineering in an industry where the bar is set remarkably high," said Samir Salman, CEO of Continental, North America. "Continental is honored to receive this award which exemplifies our commitment to safety by engineering leading automotive technologies." Continental's state-of-the-art Short Range Radar with Trailer Merge Assist and Trailer Length Detection is a "black box" sensor mounted in the rear/side area of the vehicle. The radar uses intelligent sensing with a new software feature allowing for the blind spot detection to be enhanced and extended by sophisticated object tracking, measurement and length detection algorithms allowing for the extended warning. "The intelligent radar detects the trailer, automatically measures its length and extends the warning zone to the area beyond the trailer," said Lutz Kuehnke, Head of Advanced Driver Assistance Systems, Continental, North America. "These features reduce the risk of accidents and increases driver confidence while towing and merging a vehicle with a trailer." This is the first blind spot warning system that allows a driver to enjoy the function without driver input even while towing a trailer. Systems without this feature either disable the warning while towing a trailer or experience unintended or false warnings from the trailer.