NEW YORK (TheStreet) --With the U.S. presidential election now officially behind us, its negative impact cited by numerous companies regarding customer spending habits is expected to improve. Several companies have stated that the election correlated with a decrease in consumer spending.

"We would certainly expect to see some boost now that [the election] is over. People continued to spend a little bit more, but it was very fragile. Hopefully, there will be a little more substance and [strength] to it," Kroger (KR) CEO Rodney McMullen said on CNBC's "Squawk on the Street" this morning.

McMullen also addressed a number of other topics regarding Kroger's business both in the short and long term.

One challenge in the near-term will be food deflation, the declining prices of products.

"If you look over the last 25 to 30 years, we've had three periods of deflation in grocery; this is the third time. Typically, it lasts from three to five quarters, and we're in the middle of that process right now," McMullen explained.

He remains confident in Kroger's ability to work through the challenge and continue to grow the business.

One impact on Kroger in the longer-term, online shopping. "If you look at online, it's been something that been really important to us," McMullen noted. "We now have 531 stores with 'Click Lists' in them."

A push into e-commerce will allow Kroger to develop a more open relationship with its customer by giving them more choices on how they want to shop.

Shares of Kroger were higher in mid-morning trading on Friday.

Separately, TheStreet Ratings objectively rated this stock according to its "risk-adjusted" total return prospect over a 12-month investment horizon. Not based on the news in any given day, the rating may differ from Jim Cramer's view or that of this articles's author. TheStreet Ratings has this to say about the recommendation:

TheStreet Ratings team rates Kroger as a Buy with a ratings score of B. This is driven by a number of strengths, which it believes should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks it covers. The company's strengths can be seen in multiple areas, such as its revenue growth and notable return on equity. The team feels its strengths outweigh the fact that the company has had sub par growth in net income.

You can view the full analysis from the report here: KR

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