Upstream Shortlisted For Prestigious AfricaCom Awards In Best Marketing Campaign Category (Photo: Business Wire)

Upstream, a leading mobile commerce accelerator in high growth markets, will once again exhibit at AfricaCom 2016, the continent's top technology event, which will take place in Cape Town, South Africa, 15-17 November, 2016. Located at stand B8, Upstream will discuss how mobile operators can capture a share from a potential $70-billion digital opportunity in emerging markets, by making the most of their unique assets to engage with customers and boost revenues.

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Upstream shortlisted for prestigious AfricaCom Awards in Best Marketing Campaign category (Photo: Bu ...

Upstream shortlisted for prestigious AfricaCom Awards in Best Marketing Campaign category (Photo: Business Wire)

In addition to exhibiting at the conference, Upstream has been shortlisted for the prestigious AfricaCom Awards 2016 in the Best Marketing Campaign category for its interactive mobile marketing campaign "Cash Quest," carried out in partnership with a leading mobile operator in Africa. The successful campaign achieved unprecedented engagement and conversion rates for the operator by leveraging Upstream's single, integrated platform, which offers unrivalled capabilities in localisation, customer acquisition, service delivery, payment and subscription management services.

Riaan Abdoll, Country Manager, Nigeria, at Upstream, commented: "We are delighted to be part of such an important event in the African calendar. In particular, as we have been shortlisted for its prestigious award thanks to our Cash Quest campaign, done in conjunction with a leading mobile operator in Africa."

"This event is a fantastic opportunity to showcase all of Upstream's leading innovations, which help mobile operators make the most of the $70-billion digital opportunity presented by emerging markets. Mobile operators enjoy unparalleled reach in these markets, and with increased penetration of smart phones and digital services in Africa, this is the time for operators to implement plans that will allow them to realise their full potential in these exciting high growth economies, whilst also ensuring a seamless customer experience."

AfricaCom is the largest and most influential Africa-focused technology event in the world, and attracts leading industry figures from the continent. The event takes place over the course of a week, and provides thought-provoking content, immersive events and unique networking experiences.

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About Upstream

Upstream is accelerating mobile commerce in high growth markets. Our software and infrastructure platform already enables 1.2 billion people to effortlessly receive and pay for the most relevant and affordable digital subscription services on their mobile devices. We have 65 million paying subscribers in 43 countries, making purchases worth $255 million in 2015 alone and growing rapidly.

For mobile operators, we are a strong partner that leverages their unique assets to become key players in the mobile commerce space. For developers, publishers and service providers, we offer fast track access to 43 high growth markets.

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