Upstream shortlisted for prestigious AfricaCom Awards in Best Marketing Campaign category (Photo: Business Wire)In addition to exhibiting at the conference, Upstream has been shortlisted for the prestigious AfricaCom Awards 2016 in the Best Marketing Campaign category for its interactive mobile marketing campaign "Cash Quest," carried out in partnership with a leading mobile operator in Africa. The successful campaign achieved unprecedented engagement and conversion rates for the operator by leveraging Upstream's single, integrated platform, which offers unrivalled capabilities in localisation, customer acquisition, service delivery, payment and subscription management services. Riaan Abdoll, Country Manager, Nigeria, at Upstream, commented: "We are delighted to be part of such an important event in the African calendar. In particular, as we have been shortlisted for its prestigious award thanks to our Cash Quest campaign, done in conjunction with a leading mobile operator in Africa." "This event is a fantastic opportunity to showcase all of Upstream's leading innovations, which help mobile operators make the most of the $70-billion digital opportunity presented by emerging markets. Mobile operators enjoy unparalleled reach in these markets, and with increased penetration of smart phones and digital services in Africa, this is the time for operators to implement plans that will allow them to realise their full potential in these exciting high growth economies, whilst also ensuring a seamless customer experience."