CHICAGO, Nov. 11, 2016 /PRNewswire/ -- Cision, a leading media communications technology and analytics company, today announced a partnership with Loyalty360, the unbiased, objective, and market-driven association for customer loyalty, which seeks to encourage and enable customer-focused strategies that build strong brand-client relationships. The partnership underscores Cision's commitment to helping brands globally take their clients from engagement to loyalty - and advocacy - the ultimate step for marketing and communications professionals.
Effectively combining content, data and technology with customer experience best practices can not only create clients that share positive experiences about your brand with others that are likely to buy, but also make them repeat buyers, raising average customer lifetime value (CLV) and revenue. In fact, repeat buyers spend 67% more than new ones 1. Because of the proven return on investment (ROI) of loyalty and advocacy programs, 62% of brands plan to spend more on loyalty programs and 76% list enhances customer experience as a top priority 2. Loyalty360 also announced that Cision SVP of Marketing, Ken Wincko, has been appointed to the Board of Advisors for Loyalty360, joining C-suite peers from leading brands dedicated to steering the future of loyalty marketing. Driven by demand to bring loyalty to the forefront of marketing, Loyalty360 board members are focused on guiding strategic initiatives, such as development of clear metrics, best practices, standards and certifications. "Loyalty360 prides itself on the wealth of content we create alongside our association members," said Mark Johnson, CEO of Loyalty360. "Armed with Cision's unrivaled media expertise and distribution capabilities, we look forward to sharing the voices of this association and continuing to drive the dialogue surrounding customer experience and retention." Wincko will be speaking at Loyalty360's Engagement and Experience Expo, taking place December 5-7 in Denver. The event is a forum to openly discuss customer, brand and channel challenges and solutions as well as optimization of the customer experience and increasing the impact of engagement throughout the customer lifecycle. Marketing and Customer Experience professionals interested in attending the conference can use the discount code PRW16 for 25% off conference registration. The discount code cannot be combined with other offers and is not valid on existing registrations. "Cision and Loyalty360 both share a passion for creating exceptional customer experiences," said Wincko. "A critical component for driving loyalty and advocacy is a deep understanding of buyer and influencer behavior, which we enable for our clients through our market-leading media communications technology, analytics and best practices. We are excited to partner with Loyalty360 and help companies around the world enhance their customer experience capabilities."