DENVER, Nov. 10, 2016 /PRNewswire-USNewswire/ -- Tata Capital from India and a UN Women campaign from Egypt are the 2016 winners of the EthicMark® Awards for advertising and media campaigns that "uplift the human spirit and society." Advertising is expected to reach $579 billion globally this year. Out of this world-wide information overload, Ethical Markets Media and the World Business Academy announced the winners at the 27th annual SRI Conference on Sustainable, Responsible, Impact Investing in Denver, Colorado. Renowned futurist Hazel Henderson, President of Ethical Markets Media and Founder of the EthicMark ® Awards, and Rosalinda Sanquiche, Managing Director, introduced the award-winning campaigns to over 650 investors and investment professionals working to demonstrate the positive impact of marketing to their sustainability mission. The Non-Profit winner is Give Mom Back Her Name. For men in the Middle East, it is taboo to say their mother's name in public. Women become referred to as 'The mother of her eldest son'. To eradicate the taboo, UN Women launched on Egyptian Mother's Day a campaign urging appreciation for a lifetime of love "with one small gift": recognizing mothers as incredible individuals, opening a larger, worldwide conversation on women's rights and gender equality. "Where the individuality of women becomes blurred with her "duties" in the family, it is this notion that we are aiming to challenge", says Mohammad Naciri, UN Women Regional Director for Arab States. The success of this campaign "continues to inspire us to think outside the box in our communication strategy."