Snapchat is the disruptive -- and to some, like Facebook (FB) and Twitter (TWTR) , pesky -- social media company that continues to garner momentum, as users continue to find themselves on the app more and more each week.
Well, the company's not going run the risk of becoming irrelevant. At least it won't do so without a fight. Snapchat launched its Spectacles product, which are sunglasses that can record up to 10-second videos to post on the app.
However, instead of doing product demos, stirring up excitement and launching it online, the company actually took a different route. It deployed Yellow Snap vending machines near its headquarters in Venice, Calif, which allows customers to purchase the products there.
Apparently, the company will have these machines placed around different cities, giving users about one day's notice ahead of time. The product costs $129 and customers can try on the Spectacles via virtual reality before buying.
Of course, if you really want the device, but don't live near a soon-to-be deployed "Snapbot," there are alternatives assuming you've got the cash. On eBay, bids have already surpassed $550 for one pair with 19 hours left to go, while Buy It Now options are listed much higher, generally between $700 and $900.
While it's unclear if this will be the next big thing in social media and wearable tech, it is interesting to watch a disruptive company like Snapchat deploy such a product in a unique and creative manner.