NEW YORK (TheStreet) -- If Donald Trump's four years in office as President of the United States are half has provocative as what went on during the election, than social media giants such as Facebook (FB) will continue to bring in those political dollars.
If you've opened Facebook in the last few days you've probably noticed several dozen, or more, political posts from friends all expressing their joy or disappointment with Trump's victory. But as the sensation of the election winds down this week, Facebook and other social media platforms will need to find a way to keep that momentum going.
Facebook has been discussing recently the things that have been driving its business, be it ad load, the shift to mobile, or rising ad rates, Bloomberg News tech reporter Cory Johnson noted in an appearance on "Bloomberg Markets: Americas" Thursday afternoon.
"Fundamentally they also talk about how many posts are going up there and regardless of where you stood in this election, when you look at Facebook's ad revenue and the way that they've been able to grow that in recent quarters. The company warning that they're just not going to see the kind of growth that they've seen lately and the wind in their sails the last few quarters has been this election and the heat of commentary about it on the Facebook feed. That ends this week," Johnson explained.
About 44% of people get their news from Facebook, a "fairly biased view," BloombergTV's Vonnie Quinn noted as she asked Johnson about the future of social media under a Trump Presidency.