It took a while for Macy's (M) to enter T.J. Maxx's off-price retail domain, but now that it has seen what it's all about, executives have decided to take a different path in exploiting people's thirst for super discounts on name brands. T.J. Maxx is owned by TJX (TJX) .
Macy's CFO Karen Hoguet told analysts on a conference call Thursday that the company will not be opening anymore free-standing Backstage off-price stores in the near future. Instead, Macy's will open Backstage shops inside of its department stores in order to maximize the store's productivity, said Hoguet. This fall Macy's will open Backstage shops inside 45 of its stores.