Wells Fargo & Company (NYSE: WFC) unveiled a new history museum Thursday in downtown Des Moines. The 5,500-square-foot attraction is the company's 12 th history museum nationwide and the first one Wells Fargo has opened since 2011. "This museum represents our commitment to, and connection with, the community," said Don Pearson, Wells Fargo Bank regional president. "This beautiful museum - with all its amazing artifacts and interactive displays - is a great addition to downtown Des Moines and Iowa. Our community is going to love taking a ride through history in this museum that brings the story of Wells Fargo and our deep roots in Iowa to life." Admission is free to the museum located in the Wells Fargo bank lobby in the Financial Center building at 666 Walnut St. The museum - which showcases the shared stories of Wells Fargo, Iowa and U.S. history - is expected to attract more than 25,000 visitors annually. The museum will be open weekdays from 8:30 a.m. to 5 p.m. "Wells Fargo and its predecessor companies have a long and rich history in Des Moines and in Iowa," said Franklin Codel, head of Wells Fargo's West Des Moines-based Consumer Lending business. "The Wells Fargo Historical Services team created an experience that clearly depicts our company's deep roots in Iowa, tells a fascinating story about the significant role that Wells Fargo has played in the evolution of the national mortgage lending business, and shines a light on the company's proud service of its customers in Iowa and around the nation." Wells Fargo first displayed a stagecoach and other artifacts from the company's California Gold Rush at the 1893 Chicago World's Fair. The company opened its first museum in San Francisco in 1927. In addition to San Francisco, the other Wells Fargo History Museums are located in Charlotte, Philadelphia, Minneapolis, Phoenix, Portland, San Diego, Los Angeles, Anchorage, Alaska, and there are two in Sacramento.