WASHINGTON, November 10, 2016 /PRNewswire/ -- Rx-360, an international pharmaceutical supply chain consortium , announced the launch of a new website at the Annual Rx-360 Conference held at the Gaylord National Harbor, in Maryland - more than 150 industry colleagues gathered. The website redesign initiative is indicative of the consortium's digital evolution to showcase its industry expertise and support its overall growth. "The Rx-360 mission is to promote patient safety by sharing information and developing processes related to the integrity of the healthcare supply chain and the quality of materials within the supply chain. To fulfill this mission, we want to leverage technology as much as possible to enable agile information sharing that is timely and relevant," says Mark Paxton, CEO, Rx-360. The Rx-360 website was first launched in 2009 by Martin Van Triste, Founder and First Chairman of Rx-360, and since then it has served as a vital resource for members, observers, partners, the media and others to understand both Rx-360's impact and ways in which they can interact with the consortium. The redesign enhancements are centered on developing an intuitive user interface, instant updates, faster navigation and improved search. "The project was championed by the consortium's Communications Team composed of volunteers from Rx-360 Member companies: Cristina Martinho, Digital Marketing Specialist, Hovione; Jayne Turnbull, Product Security Case Manager, AstraZeneca, and Vivian Berni, Senior Advisor Optimization, LifeConEx and Rx-360 Communications Chair, who all have extensive experience working in the health sciences industry. "Our digital strategy behind the project promises to focus on the end user experience with special attention given to make it easier for industry users to find information, learn about upcoming webinars and request audit licensing reports all through a fully website responsive design. We are thrilled to lead the evolution of Rx-360's digital presence and are thrilled to finally launch the new site," says Berni.