SANTA MONICA, Calif., Nov. 10, 2016 /PRNewswire/ -- Greenfly, a leading platform for orchestrating private networks of content contributors, today announced that it has closed its Series A financing, raising more than $6 million in a round led by Iconica Partners. Other major investors in the round included Elysian Park Ventures, Mandalay Sports Media, R/GA Ventures, Corazon Capital, Go4it, and TACK Ventures.
Since its founding in 2014, Greenfly has become the platform of choice for many of the world's leading sports leagues, teams, and media companies to leverage their networks of influencers, brand ambassadors, and staff for the production and distribution of video and other media content. Content generated or distributed via Greenfly has entertained many tens of millions on television, social media platforms, and across the Internet. Joining the board of directors is Mark Leschly, Managing Director of Iconica Partners. "We are thrilled to welcome Mark as we work together on this next phase in our growth," said Daniel Kirschner, co-founder and CEO of Greenfly, Inc. "He has helped companies grow from their early days into multibillion dollar operations. With this funding, we can focus on continuing to scale and on addressing new verticals and markets." "Greenfly has built an impressive platform that is relevant and creates immediate value for enterprises in the evolving social and digital media landscape," Mr. Leschly said. Co-founder and Chairman Shawn Green added, "As Greenfly has grown, so too has our understanding of the scope of its applicability and its ability to change the way organizations interact with their most valuable relationships and their audiences. This funding will empower us to realize that vision." Greenfly was also recently chosen as one of five companies for the LA Dodgers Sports Accelerator with R/GA.