NEW YORK, Nov. 10, 2016 /PRNewswire/ -- Auster highlights artists and brands who do not take their craft lightly. The multi-faceted platform's chief initiative is to reflect culture through live experiences and premium products, grounded in function and guided by an appreciation for aesthetic.
"Auster is a curated marketplace of ideas, brands, and individuals that challenge conventional norms by sharing their narrative, told through experiential events and products rooted in function and aesthetics. In today's age, people simply expect more of the brands that they consume; relationships have transcended beyond merely product transactions to human interactions. Therefore, it was important to ensure community was central when building out the company. I wanted a brand that celebrates and builds upon the commonalities (music, fashion, arts and flavor) of our users rather than focus on the differences," Ashrant Bhartia, Founder & CEO of Auster. For the November launch of Auster's in-house line of eliquids, also known as Cypher, the brand teamed up with Australian artist Sam Chirnside known for his ethereal vapor wave art. As part of the event launch, Sam's artwork will feature both motion and sponsored pieces along with additional work from his arsenal. Each month, Auster's subscription service offers a themed marketplace filled with rich ingredients and surprise accessories; a collector's item for one time users and members. November's partners feature one time flavor offerings in collaboration with CYPHER BY AUSTER, CHARLIE'S CHALK DUST, VAPE KITCHEN and NKTR. From silk custom designed cravats, mint toothpicks for post-puff fix by well-known Daneson, to sleek metal USBs and kitschy branded pins & patches, Auster presents vapor liquids and lifestyle goods. Each month's box will feature four, 30 ml of e-liquids that contain inviting flavors such as Ginger Brew, Tropic, Apple Cucumber Mint, new accessories are also featured in each box. To kick-off the official marketplace launch, Auster will unveil their brand video and other initiatives including partnerships with HYPEBEAST at an official launch party. Tonight, the brand will be hosting an invite only multi-sensory experience for press, influencers, and guests at Williamsburg's Villain Studios. Guests will be treated to an experimental journey through music, art, and design exhibits including Sam Chirnside'sArt Gallery, a 'Blow Clouds' flavor tasting bar, the A1-Array GIF booth and musical performances by Isaiah Rashad, Point Point, Leikeli47, Harley Viera-Netwon and MEMBA w/ GIIA. Auster offers a la carte bottles for $21.99, or $18.99 for members, and month-to-month subscription offerings starting at $74.99. Three-month to 12-month memberships are available ranging from $59.99 to $69.99. Offering a Synthetic Tobacco Free Nicotine product, Auster's Synthetic TFN liquids go through a more stringent manufacturing process than traditional tobacco e-liquids, making them a much healthier alternative to smoking. Since TFN only counts for 2-3% of the current e-liquid market, Auster is positioned to take over the demand for this space.