NEW BRUNSWICK, N.J., Nov. 10, 2016 /PRNewswire-USNewswire/ -- In the new world of executive education, corporate training isn't just about lectures, case studies and team exercises. A new marketing campaign by Rutgers Business School Executive Education aims to show how individuals and corporations can "Breakthrough with Brilliance" by leveraging executive education to remain relevant and competitive in today's fast-changing corporate environment.
Rutgers Business School's new marketing campaign will focus on continuous growth and professional achievement through executive education. "Our clients understand that the path to success is not a straight line or a finish line. Individuals and companies must evolve and adapt for continuous growth to achieve real progress," said Jackie Scott, global program director at Rutgers Business School Executive Education. "It's our job to figure out how to deliver the best training experience in the most innovative and cost-effective way," Scott said. "It's such an incredibly exciting task to have, knowing that we have the responsibility to help our clients understand how to approach a problem from a new lens and a different perspective, which often leads to breakthrough thinking." A "breakthrough" can be a small step in the right direction or a complete change of direction, yet both examples require a growth mindset. Companies recognize this and are increasingly investing more in developing internal talent and building a leadership pipeline. Most fast-track professionals don't have the time to return to school for a full time MBA. It is here that customized corporate programs, self-paced online offerings and Mini-MBAs have garnered great interest.