REDWOOD CITY, Calif., Nov. 10, 2016 /PRNewswire/ -- Reach Analytics, the leading provider of automated predictive marketing for brands, today announced being chosen by Inte Q, a leading marketing and analytics agency, as their predictive marketing platform—greatly advancing the agency's capabilities in consumer profiling and customer acquisition for clients.
Inte Q is a marketing agency, specializing in loyalty programs, CRM and paid-tier marketing programs for many great client brands including Adidas, Reebok, Eileen Fisher, Complete Nutrition, Pep Boys and more. Reach's automated predictive platform will help the agency better understand their client's customers and allow them to maximize relationships over time. The Reach Analytics predictive cloud offers marketers the unparalleled ability to create predictive profiles in real time, without needing to wrangle data and or involve data managers or data scientists. To produce each profile, the Reach platform builds hundreds of predictive models behind the scenes and algorithmically regresses to the best fitting model, in minutes. Real-time profiling means marketers can use the platform to rapidly build consumer profiles based on their segmentation strategy of choice—per product line, per geography (zip, state or region), per channel, per store, or per purchase type (online versus offline; high avg. purchase), etc. The platform produces the consumer and ideal prospect profile and instantly makes prospect information available for download based on the results. "What's impressive is how Reach has automated the entire process - from model building to customer profiling to prospect generation. Honestly, what they do is amazing and incredibly innovative," said Steve Kietz, President at Inte Q. "Their ability to analyze customer data and profile consumers is way beyond what anyone is doing in the market. Other companies say they're doing the things that Reach is actually doing." After a careful evaluation process across multiple levels in the organization, Inte Q selected Reach's automated predictive platform in order to quickly generate full and accurate profiles of their clients' customers, create more effective acquisition campaigns, and develop more relevant customer strategies for clients.