SANTA MONICA, Calif., Nov. 10, 2016 /PRNewswire/ -- The Progressive® International Motorcycle Shows® (IMS), the motorsports industry's most powerful method for engaging qualified buyers, is thrilled to announce its many attractions presented throughout the tour's seven stops. Stunt shows, temporary airbrush tattoos, interactive games, social media opportunities, and more will be available on the 2016-2017 IMS tour, providing attendees with a one-of-a-kind experience on a dynamic and exciting show floor.
The 2016-2017 Progressive® IMS tour kicks off at the Long Beach Convention Center in Long Beach, CA on November 18-20. To learn more about the IMS tour, see the full tour schedule and purchase tickets, please visit: motorcycleshows.comTracy Harris, Senior Vice President Powersports Group, UBM: "Our goal is to make the IMS tour as interactive and fun as possible for our attendees. We want to provide an unforgettable experience to all that attend one of our shows, while advancing the motorcycle industry forward through the showcase of new bikes, equipment and technology from many of the industry leading OEM's and exhibitors." The most significant addition to the Progressive® IMS Tour is a mobile app and digital interface that will allow consumers to seamlessly interact with main show attractions and participating brands. Through the swipe of an Event Pass, attendees can participate in an experience called WIN PLAY VOTE, allowing them to win prizes, play games, join activities and share it all in real time socially. By connecting the consumer audience with exhibiting brands, the tour is able to deliver a higher ROI to its partner brands and an elevated experience to the consumer audience.