Media Alert: Olapic And Rocket Fuel To Host Webinar On Creating Better Marketing Experiences For Travel Brands

Join Olapic, a leading visual earned content company, and Rocket Fuel (NASDAQ: FUEL), a predictive marketing platform, next week for a live webinar where they will share five strategic imperatives for brands looking to create more authentic, human-centric travel experiences. Register now to learn practical techniques to help travel brands cut through the noise and create better marketing experiences that will increase engagement and bookings for important traveler segments.
 

WHAT:
Webinar: 5 Ways to Humanize the Travel Booking Experience
 

WHEN:
2 p.m. EST on Thursday, Nov. 10
 

WHERE:

Register online at Olapic.com
 

WHO:

Hosted by Adam Gerstel, Travel Account Executive at Olapic, and Bill Sears, VP of Enterprise Strategy at Rocket Fuel
 

ADDITIONAL INFORMATION: 78% of millennials prefer to spend their money on experiences over material possessions, according to a Harris survey. This is good news for the travel industry, but keeping travelers engaged and driving consumers to book travel has never been more complex. To solve this challenge, many travel brands are moving away from a segment-based approach and turning to content produced by travelers to identify moments that matter in the booking journey. This approach is made up of five strategic imperatives that will be discussed in more detail during the webinar, including:

1. Why brands can no longer rely on past behavior to indicate future performance.

2. How brands can keep travelers on-site to collect more valuable first party data.

3. Why brands should focus on human-centric, not channel-centric, booking experiences.

4. Why brands need to think holistically about traveler experience and identify moments to upsell or delight.

5. How to use photos from travelers to identify trends and make more intelligent marketing decisions.

ABOUT ROCKET FUEL

Rocket Fuel applies artificial intelligence and big data to predict the potential of every moment and make marketing more meaningful and accountable. Headquartered in Redwood City, California, the company has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.

ABOUT OLAPIC

Olapic is the leading visual marketing platform for collecting, curating, permissioning, and showcasing consumer-generated photos across marketing channels. Olapic collects consumer photos and videos from social media sites including Instagram, Vine, Twitter and Tumblr to help brands and retailers significantly increase sales and marketing campaign performance by creating more authentic brand experiences. Olapic is headquartered in New York City with offices in California, Cordoba, Argentina, The United Kingdom, France and Germany. For more information on Olapic, visit www.olapic.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20161110005021/en/

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