SAN FRANCISCO and NEW YORK, Nov. 10, 2016 /PRNewswire/ -- Twitter and BuzzFeed News, two leading platforms for breaking election news and conversation, announced Tuesday's Election Night special "Election Night Live: We did it America" live stream reached 6.8 million unique viewers. This was the most-viewed U.S. election related live stream on Twitter, surpassing unique viewer totals for U.S. political convention and presidential debate live streams.
The broadcast, which aired exclusively on Twitter as part of a partnership between Twitter and Buzzfeed, had an average minute audience (AMA) of 165K viewers globally, peaking at 244K concurrent viewers. The live coverage attracted a young, mobile audience, with 83% of logged-in live viewers under the age of 35, and 73% of all viewers on mobile devices. BuzzFeed News' Election Night special featured more than six hours of coverage including interviews with notable guests, fun and informative segments, and of course, the latest news on the election. Throughout the broadcast, a number of BuzzFeed News reporters provided a unique and diverse perspective on the night from key places across the country and the world. The broadcast, produced by Bruce Perlmutter, also featured political and celebrity influencers including President Obama, star of Scandal Tony Goldwyn, 2016 Republican presidential candidate Ben Carson, American civil rights activist DeRay Mckesson, former Jeb Bush communications director Tim Miller, on-air personality Miss Info, comedian Seaton Smith, and president of Voto Latino María Teresa Kumar. Tuesday was also the most-Tweeted election day ever, with more than 75 million global election-related Tweets sent from before polls opened to just after president-elect Donald Trump's3am ET speech. A unique viewer is defined as a person who watches the video 100% in view for at least three seconds.