BOSTON, Nov. 10, 2016 /PRNewswire/ -- Actifio, the copy data virtualization company, today announced that Lifescript, a major digital publishing company, is using the Actifio platform to improve the resiliency and availability of its business, and to help it build higher quality applications faster.
Lifescript operates the leading website dedicated to women's health, attracting an audience of over 15 million unique visitors per month and has become an invaluable health resource for women everywhere. As a digital publishing company, Lifescript's revenue is generated from web traffic and visibility of their advertisers, so application uptime and performance are mission-critical. Every minute of potential downtime equates to significant lost business, as do application slowdowns. At the same time, Lifescript is under constant pressure to update and deliver new features for its applications that support content publishing, advertising, email marketing and lead generation for advertisers. To assure the reliability of its critical platforms, Lifescript adopted the Actifio Copy Data Virtualization platform, first for backup and disaster recovery of its VMware and critical Microsoft SQL Server database environments. A major challenge was recovery of Lifescript's databases, which are as large as 10TB in size. "Before, recovering a 10TB SQL database was like walking, compared to Actifio, which is like driving an Indy car," said Jack Hogan, CTO of Lifescript. Since adopting Actifio, the company has reduced their recovery point objective (RPO) drastically, driving greater business resiliency. Recognizing the need for both flexibility and speed, Hogan pursued a hybrid cloud infrastructure strategy that involved hosting some data in public clouds, for instance for seasonal workloads, as well as the deployment of an all-flash datacenter for high-performance. As a storage-agnostic data platform, Actifio provides Lifescript the freedom to move their data across infrastructure types, according to business need. As a result, Lifescript now conducts offsite replication for a disaster recovery and business continuity database with a high rate of daily change (more than 3.5TB/day).