CHICAGO, Nov. 10, 2016 /PRNewswire/ -- #Foodporn: Over 100 million Instagram posts have been tagged with this eye-catching hashtag. Why? Because society's most active content creator, Everyone, loves to share pictures of what they ate, where they ate and who they ate it with.
UPshow, a TV-powered social marketing program, was developed for businesses to turn this MUST SHARE behavior into increased customer referrals and additional revenue. In fact, many business owners have discovered that this type of digital word of mouth is invaluable to organically growing their business. According to Nielsen research, 92% of consumers trust word-of-mouth recommendations from a friend over any other form of advertising. Each time a customer posts #foodporn from a restaurant, that business is getting a free promotion to that individual's entire social network. The value of these authentic customer posts dwarfs that of social media posts made by the business itself. UPshow is built to maximize this consumer behavior for a business - whether the content is #foodporn, group photos, family fun or any memorable moment captured from within the venue. UPshow is a plug & play digital signage solution that is powered by a venue's existing TVs. It takes a customer's "look at me" social media moment and turns it into an "I'M ON TV!" experience within the venue, while also featuring the business's own marketing. This excitement inspires more customer-generated content than ever before. More #foodporn = more exposure = more awareness = more customers. The elegance of this marketing tool is that it does not ask customers to do anything they wouldn't normally do: take a picture, post it to social media, hashtag it. Only now, a business is able to leverage these authentic endorsements to reach hundreds - even thousands - of new potential customers. It really couldn't be simpler.