RESEARCH TRIANGLE PARK, N.C., Nov. 9, 2016 /PRNewswire/ -- Syngenta has been selected as an ANA ( Association of National Advertisers) Genius Awards winner in Analytics Innovation for its exceptionally creative analytical approach taken to solve complex problems in plant breeding and overcome obstacles within the agriculture industry. Recognized as one of the world's most prestigious accolades for marketing analytics, the awards honor businesses that have made a significant impact in one of four categories: Analytics Adoption, Analytics Impact, Analytics Innovation and Analytics Science. As the Analytics Innovation winner, Syngenta will share the $100,000 prize with other category winners, including The Clorox Company, Hilton Worldwide and Turner, and donate to charities of the companies' choosing. Syngenta donated its $25,000 portion of the prize to the AI for Good Foundation. "Winning this award demonstrates the excellence and leadership that the use of science in agriculture is bringing to growers across the world," said Joseph Byrum, Ph.D., MBA, PMP and Syngenta Head of Soybean, WOSR & Sunflower SPD at Syngenta. "We are proud that the insights we are bringing to our customers help improve decision-making and, ultimately, crop yield in their fields. It is an honor to be recognized by the ANA as marketing innovators among the world's top brands." Syngenta strives to address the global food security challenge by improving the process and methods used to develop healthy crops that produce higher yields. Implementing advanced mathematics and new technologies to develop its seeds has helped the company lower its research and development costs and become more predictive for its customers. "Analytics has let us get predictive, and where we are headed is prescriptive - we are developing technology that will allow us to customize our product for a grower based on his or her needs, fields conditions and weather forecasts in a given year," said Chuck Lee, head of product marketing, North America, Syngenta. "It's making a tremendous difference for our company, and we're proud to bring this new technology to our customers." Where a successful crop yield has historically been determined by external weather and soil conditions every year, Syngenta has introduced genetic breeding strategies that make the seed development process more efficient and customizable, from creation in the lab to growth and yield in the fields.