NIKE, Inc. (NYSE:NKE) will open its newest retail experience, Nike Soho, on Friday, Nov. 11: a five-story, multi-sport, 55,000-square-foot digitally connected store located at 529 Broadway at Spring St. in the heart of New York City's Soho neighborhood. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20161109006188/en/
Nike Soho Debuts the Future of Sport Retail (Photo: Business Wire)
The new Nike Soho is designed to deliver the best of Nike products and personalized services through a series of reimagined spaces. Guided by a large team of highly trained Nike store athletes, Nike Soho offers one-of-a-kind immersive experiences for consumers. "We're leading the transformation of sport retail—offering the best of Nike products, services and experiences under one roof," said Heidi O'Neill, Nike's President of Global Direct to Consumer. "With Nike Soho we can realize the promise of personalized performance. Powered by immersive digital trials and in-store experts, this store is about elevating every athlete's potential. Whether you're training for a marathon or shooting hoops on our in-store court, or if you love sneakers, Nike Soho will help you raise your game. Because it's more than a store—it's a personal sport experience." Nike Soho's one-of-a-kind spaces are the ultimate service destinations and include: interactive digital Nike+ Running and Basketball Trials; the Nike+ Soccer Trial Zone, where consumers can try out the latest soccer cleats; the Nike+ Service Station, a dedicated service space to consult with Nike certified store experts; Nike By NYC, a personalization studio; The Lounge, a women's boutique within the store with greatly expanded and enhanced fitting rooms and personal styling service; and The Stands, an in-store space where consumers can connect with one another, learn about the latest product drops or hear from a designer in residence.