DUBLIN, November 9, 2016 /PRNewswire/ -- Research and Markets has announced the addition of the "Digital Banking is Taking Hold: The State of Mobile and Online Banking in 2016" report to their offering.
With more than 70% of adults in the United States and more than 60% of adults in other countries and regions owning smartphones, an insatiable appetite for all things digital continues. This demand for mobility is present in the world of banking as well, as banking customers continue to embrace self-service methods, particularly online and mobile banking, to access their accounts and make various transactions. In a new report, Digital Banking Is Taking Hold: The State of Mobile and Online Banking in 2016, the author presents a market overview and describes the deployment of mobile-centric digital banking platforms that not only include comprehensive banking apps, electronic bill payment (bill-pay), personal financial management (PFM) tools, mobile payments and mobile wallets, and mobile/ATM prestaging but also offer enhanced mobile web capabilities. Highlights of this report include: - Market overview of the evolving digital banking market - The author's Customer Monitor 2015 survey statistics on U.S. consumers' use of smartphones and tablets and mobile banking - Features improving the customer experience in usage of digital banking products and solutions - The value of digital personal financial management (PFM) tools to financial institutions - Overview of digital banking vendors and products Key Topics Covered: 1. Executive Summary Introduction 2. Market Overview The Convergence of Online and Mobile Banking Has Begun Both Online Web Access and Mobile Banking via Downloadable Apps Are Popular