Rugby Canada visits the home of GUINNESS ahead of 2016 GUINNESS Series Opening Test MatchDUBLIN, Ireland, Nov. 9, 2016 /CNW/ - GUINNESS today celebrated its passion and commitment for rugby alongside Rugby Canada at the home of the iconic 'black stuff' / black and white beer at the St. James's Gate Brewery in Dublin, Ireland, sharing its infectious passion for brewing excellence, 257-year-old heritage and new innovations that continue to shape its future. The exclusive engagement takes place ahead of Saturday, November 12th, when Canada's senior national men's rugby team faces off against Ireland at Dublin's Aviva Stadium during the 2016 GUINNESS Series opening test match - a natural synergy between GUINNESS and Rugby Canada, where the sport resonates with millions in Ireland; the home of GUINNESS. Joined by Ambassador Kevin Vickers, Canada's ambassador to Ireland, Rugby Canada experienced an immersive journey behind the gates, through the GUINNESS STOREHOUSE, Brewhouse 4 and The Open Gate Brewery, home to GUINNESS innovation, experimentation and the recently launched, GUINNESS Hop House 13 Lager. Additionally, to mark the first leg of Rugby Canada's international tour, GUINNESS presented each member of the team with a customized, limited edition passport holder - engraved with the iconic GUINNESS harp and personalized with their initials. "As the Official Beer of Rugby Canada, GUINNESS understands the importance of supporting and driving the growth and interest of rugby nationally," said Geoff Kosar, Marketing Director, Canada, Diageo. "Rugby has strong Irish roots, making it a great opportunity for GUINNESS to join Rugby Canada in Ireland to engage new and existing fans across Canada and abroad." As part of its long-term partnership with Rugby Canada, announced in 2015, GUINNESS has been a supporter of the organization, focusing on the senior national men's and women's fifteens and sevens teams. GUINNESS has a long-standing history in rugby as a title sponsor of the PRO12 league in Europe. Currently, GUINNESS is a sponsor of the Irish, Welsh and English rugby unions and is the "Official Beer of the RBS Six Nations." "Our partnership with GUINNESS showcases the continued dedication to growing the sport of rugby on and off the field," said Mark Lemmon, Chief Marketing Officer, Rugby Canada. "We're delighted to be in Ireland - the home of GUINNESS - for this momentous occasion as we celebrate rugby at home and abroad." The upcoming test match on November 12th, which kicks off at 7:15 p.m. GMT and broadcast on CBC Sports, will mark the third time Canada has visited Ireland, having previously played at the old Lansdowne Road in 1997 and at Thomond Park Stadium in 2008. Please enjoy GUINNESS responsibly.