Volvo Canada and its Retailer Network Set Donation Goal of $100,000RICHMOND HILL, ON, Nov. 9, 2016 /CNW/ - On November 7th, Volvo Car Canada Ltd. launched the Thoughtful Test Drive campaign, in partnership with United Way Centraide. Volvo Canada will make a donation to United Way Centraide on behalf of each test drive taken at Canadian Volvo retailers from November 7th to December 31st. The national program aims to raise $100,000 in donations to support families in need across Canada. "Volvo Cars is a human centric brand that is passionate about building vehicles that keep our drivers and their families comfortable, content and most importantly, safe," said Alexander Lvovich, Managing Director, Volvo Car Canada Ltd. "We at Volvo Canada are thrilled to extend this passion across the country in support of families in need with the Thoughtful Test Drive campaign." The Thoughtful Test Drive campaign aligns with an integral pillar in the Volvo Car brand's focus: people. People are the driving principle behind all of the brand's technological innovations and world first's safety advancements. This program is an opportunity for Volvo Canada and its retailer network to not only introduce new customers to the Volvo brand, but also to support local communities across the country through United Way Centraide's remarkable work. "Caring about people in need is an important value to both United Way Centraide and Canadians across the country," said Dr. Jacline Nyman, President & CEO of United Way Centraide Canada. "By supporting United Way Centraide this holiday season, Volvo Cars and its customers are demonstrating the true power of improving the lives of families in our local communities."