BURLINGTON, Mass., Nov. 9, 2016 /PRNewswire/ -- Qstream, makers of mobile software for igniting high-performance enterprise sales teams through science and data, brought together more than two dozen sales enablement leaders from some of the world's largest sales organizations for a daylong discussion of the key issues impacting salesforce development. A major focus of the company's inaugural Customer Insights Exchange, held at the L'Auberge Del Mar in San Diego last week, was the challenge of maintaining salesforce effectiveness, with market forces requiring them to build sales cultures that can more quickly adapt to the hastening rate of change.
The keynote address What Lies Ahead for Sales Development in 2017, delivered by Heather Cole, service director for sales enablement strategies at SiriusDecisions, was followed by a lively discussion that spanned topics from Millennials to leadership development. "When we consider the most critical planning assumptions for the coming year, they hinge on clearly defining role-based competencies for reps and managers, in addition to proactively leveraging resources to drive learning into the daily lives of reps," said Cole. Attendees agreed that technology platforms like Qstream are a critical resource, offering a data-driven solution to achieving continuous reinforcement and coaching at scale, as well as the necessary accountability for sales managers. The invitation-only event included top sales enablement and strategy professionals from financial services, technology and life sciences industries, including Amgen, Anthem, Kony, Medtronic, Philips, Sun Life Financial, Teradata and Xerox, among others. In addition to the keynote address, the day featured a presentation by Qstream CEO Duncan Lennox, highlighting strategies for more effective, data-driven coaching, as well as customer-led sessions of managing the current crisis of sales competency.