Axalta Coating Systems (NYSE: AXTA), a leading global manufacturer of liquid and powder coatings, will attend the European Coatings Technology Forum Coatings for Agriculture and Construction Equipment (ACE), taking place in Berlin, Germany, on November 24, 2016 at 11:45 a.m. Dr. Carlos Rodriguez Santamarta, Marketing and Strategy Manager for Axalta's Industrial Coatings business in Europe, Middle East and Africa, will discuss trends and technological advances in coatings for the ACE market, which has an estimated worth of US$1.5 billion annually. Agricultural, construction and earthmoving equipment is often operated in harsh environments and exposed to humidity, wind, weather and UV radiation, which places tough demands on the coatings used to protect and to enhance it. Santamarta's presentation, ACE coating technologies - the key to choosing the right system, will explore not only the key requirements of current ACE coatings performance level specifications, but also the implication that financial constraints have for application costs. "As a global coatings manufacturer, we at Axalta see the need to offer high-quality coatings while reducing overall costs in order to address ACE manufacturers' requirements," Santamarta explains. "For many ACE manufacturers, excellent gloss and color retention, combined with a high degree of edge protection and corrosion protection, are high on their list of coatings priorities. But they rarely specify whether they want a one- or two-layer coating system to provide that protection. Axalta offers a variety of one- and two-layer coating systems to meet the standards set by many ACE manufacturers." Axalta provides an extensive portfolio for the ACE market including the one-layer polyester powder ranges Alesta ® IP and Alesta SD. AquaEC TM 5100, AquaEC 5500 and AquaEC 5700 are Axalta's well-established one-layer acrylic e-coat system. For two-layer systems, Axalta's PercoTop ® CS381, an epoxy-based solventborne liquid primer, is ideal for applications where higher functional protection is needed. And PercoTop 9675 and PercoTop 771 are Axalta's most popular polyurethane ACE topcoats. The European Coatings Technology Forum this year takes place in Berlin, Germany on 24 and 25 November 2016.